VISION
Through continuous research and innovation, we will bring the creation of new ideas for the domestic and global beauty market to be a veritable leader in the 21st century.

Everybody's Satisfaction
Realizing a win-win culture that satisfies franchises, customers, em-ployees, traders, society, and everyone by creating sound profits.

Harmony and Love
Building a stable company that consists of everyone's harmony and consideration.

Creativity and Challenge
Future oriented company design-ing global beauty system in a free atmosphere.

Talent-Building
Fostering talents based on the new management techniques and full skill development with worldwide branches (61 countries).